Regional Sales Manager SoPac
Health-Ade
Sales & Business Development
torrance, ca, usa · Remote
Posted on Mar 11, 2025
Job Details
Remote - Torrance, CA
Fully Remote
Description
At Health-Ade, we create feel-good, bubbly beverages that not only taste great but also offer gut health benefits, inspiring you to follow your gut and show the world what you're made of. Founded in 2012 selling from a booth at the Brentwood Farmers Market, we’ve rapidly grown into a leading national brand, selling our kombucha and newly launched SunSip soda in 50,000+ stores across various channels. Self-manufacturing from our state-of-the-art facility in Torrance, California, we are proud to contribute to the category’s most significant sales and growth. We believe in a positive work environment and promote a culture of wellness so that we can all show up as our most authentic selves. Our ultimate mission? To be the champion of the healthiest and happiest you!
This is a fully remote role, and this individual must be located in or willing to relocate to Southern California.
Position Summary:
The Regional Sales Manager is responsible for a go to market strategy that will increase customer loyalty, distribution growth, and company profitability by continuing and building relationships with existing retailers, distributors, and brokers. This includes development of an annual forecast, budget, and sales plan. The Regional Sales Manager actively manages bottom up planning with each key account on annual bases and sets quarterly and annual objectives.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
- Execute short and long-term sales objectives and strategies for market.
- Call on (Core) Key Accounts in the field to ensure distribution, ordering, programming, brand familiarity, staff trainings and proper visibility. Partnering with account management team to execute annual sales plans.
- Develop and maintain sales contact with all major customers and new prospects. Maintain and expand existing distribution and volume sales.
- Top-to-top relationship management at all distributors in defined region: working with leadership team to execute annual sales plan.
- Excellent time management for balancing time in field across full territory for DSD partners, team, and assigned accounts.
- Identify and follow up on Regional Account Whitespace opportunities.
- Responsible for all planning, forecasting, analyzing promotion effectiveness and inventory management.
- Budgets and executes a trade spend aligned with company goals.
- Create Blitz plan with Area Sales Managers that align with company’s growth plan.
- Collaborate with the accounts team to understand opportunities and objectives within the market.
- Manage Areas Sales Managers and ensure they understand effectiveness in the field (Shelvspace metrics, new accounts, displays, voids, etc), and planning their schedules.
- Working in the field with distributor personnel and internal sales reps to train, coach, and support selling efforts.
- Schedule and conduct distributor team meetings to inform and educate sales representatives of brand standards to optimize sales performance.
- Align with brokers to build regional strategy that boosts company growth plan. Inform ASMs with the overall strategy to execute at the account level.
- Manage market work with distributor sales representatives.
- Submit and review a weekly account report, Monthly Calendar and Sales Planner.
- Maintain accurate records regarding distributor profiles, retail and on-premise distribution, and competitive activity and pricing.
- Manage all sales expenses and budgets for market/region.
- Responsible for recapping progress to annual sales plan on a monthly cadence.
Qualifications
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Must be located in Southern California.
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Minimum of 5 years sales leadership experience, leading teams of sales associates in understanding the grocery, natural/specialty for naturally distributed branded products, preferably in refrigerated products.
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Minimum of 3 years working with large scale beverage DSD network, preferably experienced at partnering with distributor personnel at multiple levels to include Sales Rep, District Manager level, and branch leadership. Success and experience with new DSD launch is a plus.
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Demonstrated success building a brand or brands in a high growth category.
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Minimum Bachelor’s Degree in Business or related field.
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Ability to develop an analytical sales system, sales planning tools and sales management tools from scratch to a national level.
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Proven success working hand-in-hand with Marketing to drive sustainable brand growth.
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Strong communication skills, entrepreneurial work ethic, integrity, initiative and “can-do” attitude.
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Must be willing to travel 50% of the time in that region, and work weekends at trade shows as needed.
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Willingness to roll up sleeves to do whatever it takes to get the job done for the customer through GRIT.
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Passionate Sales Executive with classic “best-in-class & quality mentality” sales and sales management training and track record of success at a reputable beverage manufacturer.
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Detail-oriented project owner, with strong attention-to-detail and a high workload capacity.
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Strong willingness to travel to meet with customers, attend trade shows and work with distributors.
Health-Ades mission is to help everyone live their happiest and healthiest life. We authentically celebrate and value diversity, equality, inclusion, and belongingness. As a whole-heartedly committed equal opportunity employer, we remain true to our mission by ensuring that differences are embraced and celebrated.
COMPENSATION: At Health-Ade, we know our strongest assets are our people, and we recognize our total compensation package is a huge factor in how you are recognized for the impact you have on the company reaching its goals. For this role, the estimated base salary range is $80,000-$85,000. The actual base salary will vary based on various factors, such as market location, level of experience, and job-related knowledge, skills, and experience. This role will remain posted until filled.
BENEFITS: As a full-time employee, Health-Ade offers a wide-range of benefits which include, but are not limited to:
Bonus Eligible Paid Time Off 13 Paid Company Holidays + Paid Holiday Break Medical, Dental, and Vision Benefits Flexible Spending Account & Commuter Benefits 401(k) with 100% Vested Employer Match Paid Parental Leave Life/AD&D Insurance Wellness perks Kombucha!