Regional Sales Manager Southwest
Health-Ade
Sales & Business Development
Buena Park, CA, USA
USD 90k-90k / year
Posted on Feb 4, 2026
THE ROLE:
- This position will report to the: Director of Sales - West
- Travel Requirement: 50% in specified region
- Location: Southern California
- FLSA Status: Exempt
- Employment Category: Full time regular
- Pay Range:$90,000
Generous Brands is dedicated to inspiring people to thrive through the power of vibrant nutrition through its leading brands, Bolthouse Farms, Health-Ade, and Evolution Fresh. Generous Brands partners with SAMBAZON to manufacture, distribute and sell SAMBAZON branded beverages.
Bolthouse Farms is a pre-eminent provider of chilled juice, smoothies, shakes, and protein drinks. Health-Ade is the fastest growing kombucha brand, dedicated to creating bubbly beverages that boost gut health. Evolution Fresh is a premier cold-pressed juice brand with national availability. And, SAMBAZON beverages bottle the superfruit power of açaí in juice and natural energy cans.
The company operates its North American business from facilities in Southern California, and the Greater Chicago Area. To learn more, please visit www.generousbrands.com.
JOB DESCRIPTION:
The Regional Sales Manager is responsible for driving sales growth, distribution expansion, and flawless field execution within their assigned region. This role is deeply hands-on—spending the majority of their time in the market building customer relationships, managing distributor performance, and ensuring strong retail execution.
The Regional Sales Manager bridges strategic direction with day-to-day market activation. They work closely with distributors, regional retailers, and the field team to deliver results that strengthen the Generous Brands portfolio, improve efficiency, and expand market reach.
This role balances short-term execution with long-term growth—ensuring that regional sales plans are executed with excellence while maintaining a clear line of sight to the broader sales and distribution strategy.
JOB DUTIES:
- Sales Execution & Growth:Drive sales performance across key distributors and regional accounts to achieve volume, revenue, and distribution goals.
- Distributor Management:Lead daily and weekly engagement with distributor partners (Tier 2 distributors) to ensure service levels, product availability, and executional excellence in-store.
- Retail Execution:Oversee regional retail activation, ensuring displays, pricing, and promotions are executed according to plan, driving visibility and sell-through.
- Team Leadership:Coach and develop field sales representatives and district managers to enhance their effectiveness and alignment with company goals.
- Regional Strategy Execution:Translate the Director of Sales’ strategic vision into actionable, region-specific plans with measurable results.
- Cross-Functional Collaboration:Partner with marketing, operations, and finance teams to ensure regional alignment on priorities and consistent brand representation.
- Field Presence:Spend approximately 20% of time actively in-store—building relationships, supporting the team, and driving execution.
REQUIRED SKILLS AND ABILITIES:
- Detail-oriented project owner, with strong attention-to-detail anda highworkload capacity.
- Passionate Sales Executive with classic “best-in-class & quality mentality” sales and sales management training andtrack recordof success at a reputable beverage manufacturer.
- Ability to develop an analytical sales system, sales planningtoolsand sales management tools from scratch to a national level.
- Demonstrated success building a brand orbrandsin a high growth category.
- Proven success workinghand-in-handwith Marketing to drive sustainable brand growth.
- Strong communicationskills, entrepreneurial workethic, integrity,initiativeand “can-do” attitude.
MINIMUM QUALIFICATIONS:
- Must be located in Southern California.
- Minimum of 5 years’ sales leadership experience, leading teams of sales associates in understanding the grocery, natural/specialty for naturally distributed branded products.
- Minimum of 3 years working with large scale beverage DSD network.
- Minimumbachelor’s degree in business or related field.
PREFERRED QUALIFICATIONS:
- Experience in refrigerated products.
- Experience partnering with distributor personnel at multiple levels to include Sales Rep, District Manager level, and branch leadership.
- Success and experience withnewDSD launch is a plus.
PHYSICAL DEMANDS & ENVIRONMENTAL HAZARDS:
- Must have valid CA driver’s license
- Must be willing to travel 50% of the time in specified region, and work weekends at trade shows as needed.
- Willing and able to complete a background check and drug screening.
HOURS & WORKDAYS:
- M-F 8am – 5pm PST
- Weekends & holidays as needed
WHAT WE OFFER plus more!
Our rich benefits packages are designed to support the health and well-being of both our eligible team members and families.
- Medical, Dental & Vision
- Group Life and AD&D
- Voluntary Life and AD&D
- Group Short& Long-Term Disability
- 401(k)
- Paid Time Off
- Flexible Spending Accounts
- Employee Assistance Program
- Gym Membership Discounts
EQUAL EMPLOYMENT OPPORTUNITY
We are an equal opportunity employer committed to fostering a culturally diverse organization. We strive for inclusiveness and a workplace where mutual respect is paramount. We encourage applications from a diverse pool of candidates, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, religion, sex, age, national origin, disability, sexual orientation, gender identity and expression, or veteran status. We will provide reasonable accommodation for qualified individuals with disabilities, as needed, to assist them in performing essential job functions.
REASONABLE ACCOMMODATIONS
Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions. If you are interested in applying for employment with Generous Brands and need special assistance to apply for a posted position, or if you believe you do not meet any of the required qualifications of a posted position due to a protected disability and would like to explore the possibility of an accommodation, please contact our Talent Acquisition team at talentacquisition@bolthouse.com.
RECRUITMENT AGENCIES:
Confidential does not accept unsolicited agency resumes. Generous Brands is not responsible for any fees related to unsolicited resumes.
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