Influencer Marketing Manager
Health-Ade
Marketing & Communications
United States
USD 100k-110k / year
Posted on Feb 5, 2026
THE ROLE:
- This position will report to the: Sr. Manager, Influencer and Partnership
- Travel Requirement:
- Location: Remote, Los Angeles or New York City Preferred
- FLSA Status: Exempt
- Employment Category: Full time regular
- Pay Range: $100,000-$110,000
Generous Brands is dedicated to inspiring people to thrive through the power of vibrant nutrition through its leading brands, Bolthouse Farms, Health-Ade, and Evolution Fresh. Generous Brands partners with SAMBAZON to manufacture, distribute and sell SAMBAZON branded beverages.
Bolthouse Farms is a pre-eminent provider of chilled juice, smoothies, shakes, and protein drinks. Health-Ade is the fastest growing kombucha brand, dedicated to creating bubbly beverages that boost gut health. Evolution Fresh is a premier cold-pressed juice brand with national availability. And, SAMBAZON beverages bottle the superfruit power of açaí in juice and natural energy cans.
The company operates its North American business from facilities in Southern California, and the Greater Chicago Area. To learn more, please visit www.generousbrands.com.
JOB DESCRIPTION:
The Regional Sales Manager is responsible for driving sales growth, distribution expansion, and flawless field execution within their assigned region. This role is deeply hands-on—spending the majority of their time in the market building customer relationships, managing distributor performance, and ensuring strong retail execution.
The Regional Sales Manager bridges strategic direction with day-to-day market activation. They work closely with distributors, regional retailers, and the field team to deliver results that strengthen the Generous Brands portfolio, improve efficiency, and expand market reach.
This role balances short-term execution with long-term growth—ensuring that regional sales plans are executed with excellence while maintaining a clear line of sight to the broader sales and distribution strategy.
JOB DESCRIPTION:
Generous Brands is looking for an experienced, forward-thinking marketer to redefine how we show up across social and cultural moments. You’ll drive overall brand awareness and consumer engagement by supporting our influencer strategy across platforms, guiding high-impact brand partnerships– shaping how consumers experience and connect with Generous Brands.
JOB DUTIES:
- Support paid and earned influencer marketing strategies for all product launches and ongoing, evergreen brand initiatives.
- Oversee our internal, long-term influencer program by cultivating strong relationships through regular communications including providing “first looks,” giftings and event invitations.
- Maintain RD program communication including disseminating monthly and quarterly communication updates, product fills, gifting moments and event management.
- Support our external influencer agency who executes day-to-day management for all remaining partner tiers, ensuring their work aligns with our strategic vision and delivers authentic storytelling.
- Spearhead our organic seeding strategy to spark earned conversations, including managing seeding agencies, fulfillment, and creative implementation.
- Own gifting program from creative concepting through fulfillment, including partnering across brand teams, creative teams, production partners and seeding agencies.
- Oversee key influencer events, experiences, and activations, including planning and execution.
- Define, track and optimize KPIs across influencer programs – continuously analyzing performance and identifying opportunities to scale and optimize.
- Manage the influencer budget to maximize the impact of each activation.
- Partner closely with paid media and organic social partners to develop engagement-driving content.
- PR event support as needed.
REQUIRED SKILLS AND ABILITIES:
- Proven track record of developing, executing, and scaling high-impact influencer campaigns across social platforms, including managing macro talent and fostering long-term creator relationships.
- Deep understanding of the creator economy, social media platforms, and content strategy, with the ability to measure performance and optimize results.
- Strong collaboration, communication, and negotiation skills to build relationships with creators, agencies, partners, and internal stakeholders.
- Ability to adapt quickly, multitask effectively, and thrive in a fast-paced, highly collaborative environment.
- Proficiency with influencer sourcing and analytics tools.
- Exceptional aesthetic judgment with a strong attention to detail.
- Appreciation for culture, trends, and emerging platforms, with a pulse on what drives meaningful engagement for target consumers.
MINIMUM QUALIFICATIONS:
- 5-7 years of influencer marketing experience in food, beverage, beauty, health & wellness, or lifestyle brands.
- Understanding of influencer performance metrics.
- Strong negotiation, communication, and relationship-building skills.
- Ability to balance creativity with analytical rigor.
- Experience managing budgets and multiple concurrent campaigns or projects.
PREFERRED QUALIFICATIONS:
- Trend-spotting skills with the ability to activate against competitive, cultural, and social trends.
- Passion for content creation, social platforms, and consumer engagement.
- Proven ability to manage cross-functional teams and external partners to deliver integrated campaigns.
- Entrepreneurial, proactive mindset with the ability to take ownership and drive initiatives end-to-end.
- Experience building and optimizing influencer activation playbooks or workflows.
PHYSICAL DEMANDS & ENVIRONMENTAL HAZARDS:
- Ability to work autonomously in a remote environment.
HOURS & WORKDAYS:
- M-F 8am-5pm in specified time zone
- Weekends & holidays as needed
WHAT WE OFFER plus more!
Our rich benefits packages are designed to support the health and well-being of both our eligible team members and families.
- Medical, Dental & Vision
- Group Life and AD&D
- Voluntary Life and AD&D
- Group Short & Long-Term Disability
- 401(k)
- Paid Time Off
- Flexible Spending Accounts
- Employee Assistance Program
- Gym Membership Discounts
EQUAL EMPLOYMENT OPPORTUNITY
We are an equal opportunity employer committed to fostering a culturally diverse organization. We strive for inclusiveness and a workplace where mutual respect is paramount. We encourage applications from a diverse pool of candidates, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, religion, sex, age, national origin, disability, sexual orientation, gender identity and expression, or veteran status. We will provide reasonable accommodation for qualified individuals with disabilities, as needed, to assist them in performing essential job functions.
REASONABLE ACCOMMODATIONS
Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions. If you are interested in applying for employment with Generous Brands and need special assistance to apply for a posted position, or if you believe you do not meet any of the required qualifications of a posted position due to a protected disability and would like to explore the possibility of an accommodation, please contact our Talent Acquisition team at talentacquisition@bolthouse.com.
RECRUITMENT AGENCIES:
Confidential does not accept unsolicited agency resumes. Generous Brands is not responsible for any fees related to unsolicited resumes.
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