Manager - Commercial Strategy
Health-Ade
United States
USD 110k-120k / year
Posted on Feb 13, 2026
THE ROLE:
- This position will report to the: Director – Commercial Strategy
- Travel Requirement: 20% required
- Location: Remote
- FLSA Status: Exempt
- Employment Category: Full time regular
- Pay Range: $110,000 - $120,000
Generous Brands is dedicated to inspiring people to thrive through the power of vibrant nutrition through its leading brands, Bolthouse Farms, Health-Ade, and Evolution Fresh. Generous Brands partners with SAMBAZON to manufacture, distribute and sell SAMBAZON branded beverages.
Bolthouse Farms is a pre-eminent provider of chilled juice, smoothies, shakes, and protein drinks. Health-Ade is the fastest growing kombucha brand, dedicated to creating bubbly beverages that boost gut health. Evolution Fresh is a premier cold-pressed juice brand with national availability. And, SAMBAZON beverages bottle the superfruit power of açaí in juice and natural energy cans.
The company operates its North American business from facilities in Southern California, and the Greater Chicago Area. To learn more, please visit www.generousbrands.com.
JOB DESCRIPTION: This role is a critical link between our sales, marketing, and customer teams—responsible for driving category growth, maximizing market opportunities, and ensuring that our portfolio delivers value to both customers and consumers. As a Manager of Commercial Strategy, you will lead go-to-market strategy, influence assortment and shelving decisions, and partner with sales, marketing, finance, and retail customers to optimize business performance. The role requires an understanding of product assortment, price, placement, and promotion to drive insights that lead to actions, and in turn, contributes to company sales and profits.
JOB DUTIES:
- Customer Strategy: Set clear focus and lead strategic investment planning to maximize commercial opportunities and partnership with key customers
- Go-to-Market Strategy: Utilize category insights to address G2M strategy and improve sales and profitability across assigned retailers and channels.
- Analytics & Insights: Leverage syndicated data (e.g., Nielsen, IRI, Circana), shopper insights, and internal performance metrics to identify trends, gaps, and growth opportunities.
- Cross-Functional Partnership: Work closely with Sales, Marketing, Revenue Management, and Supply Chain to align category strategies with overall business unit goals – inclusive of assortment optimization, price pack architecture, and promotional strategy execution.
- Business Planning: Support annual joint business planning with customers by delivering category growth stories, shopper insights, and innovation opportunities.
- Innovation Support: Partner with brand and innovation teams to influence product development and ensure successful launches at retail.
Business Insights & Tools
- Maintain reporting tools ensuring up-to-date information is available to all sales and management personnel.
- Provides on-going trend analysis of customer data (business performance and drivers) to seize value-creating opportunities re: new distribution, promotional effectiveness, trends and competitive activity; works with Sales to take corrective action as necessary
Planning and Execution
- Along with National Sales Directors and Category Management, develop strategies for joint business planning, category reviews, and new item presentations.
- Provides input into customer planning cycle based on knowledge of category and shopper trends, competitive issues, etc.
- Help analyze and recommend action for go-to-market responses due to competition/channel activity
- Performs other duties as apparent or assigned
REQUIRED SKILLS AND ABILITIES:
- CPG Category, consumer, & shopper knowledge
- Extensive knowledge of category management principles and ability to apply to the Produce category
- Strong communication skills (written and oral)
- Exceptional analytical and project management skills
- Excellent presentation, consensus-building and leadership abilities
- Proven ability to work with cross-functional teams and influence others
- Excellent time management, critical thinking and problem-solving skills
- Self-driven to achieve goals; high energy level is essential; strong, dedicated work ethic
- Able to source, collect and manipulate data to derive meaningful, actionable insights
- Must be very proficient in Microsoft Office Applications, expert level in Excel and PowerPoint
- Experience with building databases and mining syndicated data sources for insights (IRI/Nielsen)
- Travel: ~20% required for account calls and sales meetings
MINIMUM QUALIFICATIONS:
- Bachelor's degree
- 4+ years Sales, Category Management, Revenue Management, Customer Development, or other relevant experience in the CPG industry (including 2+ years in Analytics)
PREFERRED QUALIFICATIONS:
- Produce category experience
- Master’s Degree / MBA
WHAT WE OFFER plus more!
Our rich benefits packages are designed to support the health and well-being of both our eligible team members and families.
- Medical, Dental & Vision
- Group Life and AD&D
- Voluntary Life and AD&D
- Group Short & Long-Term Disability
- 401(k)
- Paid Time Off
- Flexible Spending Accounts
- Employee Assistance Program
- Gym Membership Discounts
EQUAL EMPLOYMENT OPPORTUNITY
We are an equal opportunity employer committed to fostering a culturally diverse organization. We strive for inclusiveness and a workplace where mutual respect is paramount. We encourage applications from a diverse pool of candidates, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, religion, sex, age, national origin, disability, sexual orientation, gender identity and expression, or veteran status. We will provide reasonable accommodation for qualified individuals with disabilities, as needed, to assist them in performing essential job functions.
REASONABLE ACCOMMODATIONS
Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions. If you are interested in applying for employment with Generous Brands and need special assistance to apply for a posted position, or if you believe you do not meet any of the required qualifications of a posted position due to a protected disability and would like to explore the possibility of an accommodation, please contact our Talent Acquisition team at talentacquisition@bolthouse.com.
RECRUITMENT AGENCIES:
Confidential does not accept unsolicited agency resumes. Generous Brands is not responsible for any fees related to unsolicited resumes.