Director of Revenue Growth

Vital Farms

Vital Farms

Accounting & Finance, Sales & Business Development
Posted on Thursday, August 24, 2023

Finding the right place to grow your career isn’t (over) easy, so we’re here to help by sharing a few reasons why the grass is greener at Vital Farms. We think you’ll appreciate our focus on Conscious Capitalism, which drives business decisions that benefit all our stakeholders (leading to even better business results). You might be drawn to our innovative approach and refusal to settle for the “way things have always been done.” Or you could find it exciting to grow your skills while working for an industry-leading brand. Whether you’re into our values, our brand, or our egg-cellent puns, we hope you’ll join our Crew and help us change the world 108 square feet at a time!

Your Role:

As the Director of Revenue Growth, you will lead and create RGM capabilities, providing thought leadership and support for Vital Farms around pricing strategy, bracket pricing, and promotional ROI You will work closely with Sales, Marketing, and Trade within FP&A. You will combine category, business operational dynamics, and Cogs alongside of your analytic skills to create the right, sustainable mix for growth. This person will be able to make recommendations that incorporate cross-functional feedback and meet both business dynamics with company objectives. This person is a blend of research and analytical prowess combined with a business perspective.

What You'll Do

  • Reports directly into Vice President of Business Development & Strategy.
  • You will work cross functionally with Sales, Marketing, IBP, Finance & Trade to take over current pricing process and improve.
  • Own the Pricing & Merchandising Strategy within Vital Farms “MAPS” Guidance. (Merchandising, Assortment, Pricing, & Shelving)
  • Work with Sales & FP&A to design meaningful and system generated ROI- KPIS, dashboards, etc. and assess promotional strategy go forward.
  • Long term assessment of capabilities surrounding systems and operational capabilities for bracket pricing and incorporating pick up pricing.
  • Collaborate with IBP team to ensure pricing strategy is incorporated into the demand plan and any gaps are solved through the IBP process
  • Build a strategy around current mix and future Price Pack Architecture & Pack Size Innovation as we venture into new channels.
  • Understand industry trends and macro trends to continue to capture new opportunities and evolve the RGM process
  • Works well with colleagues, fostering a highly productive team that thrives in an environment of teamwork. Actively works to share best practices throughout the organization
  • Thinks in a clear, decisive manner, remains calm under adverse conditions, and reaches independent, reasoned solutions when required
  • Able to navigate consultants and contracts to build capability and understanding.
  • Technology Integration: Identify and implement revenue management technologies and software solutions to automate processes, enhance data accuracy, and drive efficiency.

What You Bring to the Table

  • Bachelor’s degree in finance, Business, etc. with 10+ years of experience
  • Previous experience of same role in CPG background with a mix of commercial and financial mindset.
  • Established relationships and demonstrated success working cross functionally.
  • Ability to create concise, easy to read selling materials based on findings.
  • Ability to Lead, Train & Develop Others
  • Strong thought leadership and influencing skills.
  • Strong planning and organizational skills along with excellent interpersonal, written/oral communication and presentation skills, including full competence with Microsoft Office
  • Good working knowledge of integration of Spins/Nielsen data into systems.
  • Master Excel able to manipulate & create extremely advanced workbooks.
  • Demonstrated analytical and critical thinking skills; ability to identify root causes - link strategies and objectives to develop compelling stories and recommended actions.
  • Ability to proactively set and lead productive meeting agendas.
  • Proven Ability to work independently as well as collaboratively.
  • Demonstrated ability to excel in an autonomous, hands-on, fast paced entrepreneurial environment.
  • Highly adaptable & resourceful. Pioneering spirit.
  • Ability to travel as needed for team meetings, etc. Anticipate 10% Travel.

What We Bring to the Table

  • Be part of a movement to bring ethically produced food to the table
  • Work in a Mission-focused environment alongside passionate colleagues
  • Competitive pay and benefits
  • Companywide bonus program
  • Generous retirement contributions
  • Free eggs, butter, and ghee, along with friends and family discounts
  • Fun team SWAG
  • Learning and Development team dedicated to your growth
Who We Are:
Vital Farms is a Certified B Corp that sources and markets delicious, high-quality, ethically-sourced egg and dairy products nationwide. We started on a single family-farm in Austin, TX in 2007, with 20 Rhode Island hens and a drive to raise the standards in sustainable agriculture. Today, Vital Farms is THE leading producer of pasture-raised eggs, partnering with more than 275 family farms, and selling into over 18,000 grocery stores around the country. We believe that a healthy bottom line is the result of healthy business practices, and we care deeply about supporting all our stakeholders. This includes our crew, our consumers, our retailers, and of course our happy hens and contented cows. In short, we exist to improve the lives of people, animals, and our planet through food.
Next Steps:
Shortly after you complete your application, you'll receive a follow-up email elaborating on any potential next steps in our process. If you don't immediately receive said follow-up email, we would highly encourage you to check your spam filter!
In order to fulfill Vital Farms mission to “bring ethically produced food to the table,” we seek to build teams that leverage diverse perspectives to create a welcoming and innovative environment that is committed to the principles of equal employment opportunities.
To that end, we make employment decisions based on qualifications, merit, and business need. Vital Farms does not discriminate on the basis of age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other status protected by law.