Sales Market Manager, NY Metro

Vital Farms

Vital Farms

Sales & Business Development
New York, NY, USA
Posted on Friday, February 16, 2024

Finding the right place to grow your career isn’t (over) easy, so we’re here to help by sharing a few reasons why the grass is greener at Vital Farms. We think you’ll appreciate our focus on Conscious Capitalism, which drives business decisions that benefit all our stakeholders (leading to even better business results). You might be drawn to our innovative approach and refusal to settle for the “way things have always been done.” Or you could find it exciting to grow your skills while working for an industry-leading brand. Whether you’re into our values, our brand, or our egg-cellent puns, we hope you’ll join our Crew and help us change the world 108 square feet at a time!

Reporting to the Director of Regional Sales for our Grocery East division, this individual will grow our independent presence, plus key grocery/natural retail accounts in a critical geography for Vital Farms. The area will include the 5 boroughs of NYC, New Jersey, Long Island, outer counties of NYC, plus southern Connecticut. This dynamic market features unique & high-volume retailers which presents huge upside opportunity for the brand. Another key aspect of the role will be managing a DSD distributor partner & their day-to-day operations covering this market. A successful candidate will have strong sales experience in a DSD system along with establishing strong relationships with our internal/external stakeholders. This includes collaboration within our grocery/natural sales divisions along with our business development crew (Center of Excellence).

What You’ll Do:

  • Maintain & expand independent/grocery customer base by developing rapport with our DSD distributor sales teams across those customer channels
  • Develop, manage, & support DSD/broker sales team network including implementing merchandising standards plus store level incentives to drive volume (i.e. secondary displays, shelf placement & positioning, etc.).
  • Build a strategic/collaborative annual trade promotion calendar across all customer segments.
  • Ability to work with DSD/broker sales & merchandising teams 2-3 days/week including visiting retail accounts; assisting with merchandising at store level; and/or meeting with buying groups/category managers on select key accounts.
  • Establish/maintain key customer relationships at store & buying group level along with developing relations with key senior leadership.
  • Create meaningful presentations for buying group(s) along with leading bi-annual business reviews for DSD distributor partner sales leads.
  • Track weekly sales, distribution, pricing, and trade to continuously achieve forecast accuracy including working directly with DSD partner buyers, plus our internal supply chain/demand team.
  • Work closely with sales & business development teams on seasonality, pipeline build for accurate forecasting.
  • Attend trade shows to represent brand & develop sales opportunities (if/when needed).
  • Partner with marketing on impactful shopper programs at strategic accounts
  • Manage category reviews across dairy and other categories to maximize and advance Vital Farms innovation and existing items in retail accounts
  • Perform retail level store checks in all markets as needed to ensure execution of initiatives and uncover opportunities

What You Bring to the Table:

  • Bachelor’s degree (BA/BS) or equivalent work experience required
  • Must live in the NY Metro area + have the ability to travel as needed for customer appointments, trade shows, team meetings, etc.
    • Anticipate 50% travel mainly into NYC along with New Jersey, Long Island plus Westchester & Fairfield counites
    • Must have a state approved driver’s license in good standing including reliable access to a car five days/week
  • Must have demonstrated experience managing one to multiple DSD distributors along with independent & regional grocery accounts within the NY metro or other major NE markets (i.e. Boston, Philly, DC) with a preference given to candidates with experience working with the following:
    • Perishable or Beverage DSD distributor(s) within NY Metro
    • WFM Northeast Region
    • NYC based independent store operators that include Westerly Market, Westside Market, Zabars & Citarella
    • NY metro independent grocery operators that include DeCiccos, King Kullen, Uncle Guiseppe's and Morton Williams
  • At least 4 yrs of DSD distributor management experience paired with +2yrs of grocery/account management experience in the food industry
    • Dairy/refrigerated or DSD beverage experience preferred.
  • Previous Account Manager or Field Sales experience, with familiarity of planning trade and promotions and demonstrated success in broker management
  • Established relationships and demonstrated success working with key retailer accounts, along with leading distributor partner(s), including UNFI and KeHE
  • Working knowledge and keen understanding of SPINS, IRI, Nielsen and other syndicated data platforms
  • Proven ability to work independently, as well as collaboratively
  • Highly adaptable & resourceful with a proven sales track record in a new product/new market environment
  • Proficient in Trade Analytics (selling price, margins, etc.)
  • Proficiency with Microsoft Office (Outlook, PowerPoint, Excel, and Word)
  • Excellent skills in the following areas: listening, presentation, negotiation, analysis, customer service, selling, communication, organization
  • You’re no hero – You know the power of teamwork and celebrate the work of others before your own.
  • You give a sh*t – You believe in acting like an owner and making Vital Farms a place to be proud of.
  • You raise the standards – You know growth can be hard, but you strive to improve yourself and others each day.
  • You can walk in someone else’s boots – You seek to understand other’s viewpoints and think that you get to better answers by sitting on the same side of the table.
  • You don’t walk on eggshells – You’re not afraid to leave the bullsh*t behind and have honest conversations.

What’s in it for You:

  • Be part of a movement to bring ethically produced food to the table
  • Work in a Mission-focused environment alongside passionate colleagues
  • Competitive pay and benefits
  • Companywide bonus program
  • Generous retirement contributions
  • Free eggs and butter, along with friends and family discounts
  • Fun team SWAG
  • Learning and Development team dedicated to your growth

Who We Are:

Vital Farms, a Certified B Corporation, offers a range of ethically produced foods nationwide. Started on a single farm in Austin, Texas, in 2007, Vital Farms became a national consumer brand that works with over 300 family farms and is the leading U.S. brand of pasture-raised eggs by retail dollar sales. Vital Farms’ products, including shell eggs, butter, hard-boiled eggs, and liquid whole eggs, are sold in over 24,000 stores nationwide. Vital Farms’ ethics are exemplified by its focus on the humane treatment of farm animals and sustainable farming practices. In addition, as a Delaware Public Benefit Corporation, Vital Farms prioritizes the long-term benefits of each of its stakeholders, including farmers and suppliers, customers and consumers, communities and the environment, crew members, and stockholders. In short, we exist to improve the lives of people, animals, and our planet through food.

Next Steps:
Shortly after you complete your application, you'll receive a follow-up email elaborating on any potential next steps in our process. If you don't immediately receive said follow-up email, we would highly encourage you to check your spam filter!

In order to fulfill Vital Farms mission to “bring ethically produced food to the table,” we seek to build teams that leverage diverse perspectives to create a welcoming and innovative environment that is committed to the principles of equal employment opportunities.

To that end, we make employment decisions based on qualifications, merit, and business need. Vital Farms does not discriminate on the basis of race, color, religion, gender and gender identity, sex (including pregnancy, childbirth, lactation and related medical conditions), sexual orientation, marital status, age, national origin, citizenship status, military or veteran status, physical or mental disability, genetic information or any other characteristic protected by applicable law.

Notification to Agencies:
**Vital Farms is not accepting unsolicited third-party recruitment agencies in the hiring process for this role. If you are a potential candidate interested in a role with Vital Farms, please submit an application directly. If you have any questions about the application process or the role itself, please reach out to a member of our Talent Acquisition team at .