Director, Consumer Insights
Vital Farms
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Posted on Thursday, April 11, 2024
Finding the right place to grow your career isn’t (over) easy, so we’re here to help by sharing a few reasons why the grass is greener at Vital Farms. We think you’ll appreciate our focus on Conscious Capitalism, which drives business decisions that benefit all our stakeholders (leading to even better business results). You might be drawn to our innovative approach and refusal to settle for the “way things have always been done.” Or you could find it exciting to grow your skills while working for an industry-leading brand.
The Director of Consumer Insights will establish and advance the consumer insights function as a thought leader, significantly influencing business strategy and outcomes. Working closely with the category management team and independently, the Director will proactively assess the current and future state of consumers to ensure alignment with business objectives. This includes collaborating on media plans, portfolios, channel strategies, and identifying consumer segments. Effective stakeholder communication and collaboration across functions are essential for success in this role. The Director will report to the Chief Marketing Officer and be part of the Marketing Leadership Team at Vital Farms.
What You'll Do
- People leader: Continue to build a growing team that currently has one Senior Manager report, and serve as marketing function and companywide leader on the Marketing Leadership Team
- Strategic thought partner: Collaborate on and drive 1, 3, and 5-year strategic plans with marketing, investor relations, and category
- Business leader: Drive visibility and strategic conversations on the implications of insights to improve long-term and short-term business results
- Capabilities builder: Develop consumer insights learning plan, processes, system, and ongoing approach to optimization that address current, and evolving, business needs across the organization
- Brand Builder: Act as ongoing and involved thought partner for strategic and tactical planning throughout the year
- Thought Leader: Stay updated on industry trends and emerging markets to provide proactive insights, maintaining Vital Farms' competitive edge
- Analytical Driver: Serves as thought partner to Senior Manager and provides guidance on research design and data analytics to drive actionable insights
What You Bring to the Table
- Bachelor's degree in marketing, communications or another related field; MBA a plus but not required.
- Minimum 8 years of experience in consumer insights for consumer goods brands, preferably in consumables experiences.
- Experienced people leader and team builder: Demonstrated capability in leading and developing high-performing teams.
- Analytical expertise: Proficiency in panel data analysis, predictive modeling, and leveraging POS data to uncover meaningful patterns and trends.
- Strong storytelling and influencing skills: Ability to translate data into actionable insights through compelling data visualization and gain cross-functional alignment..
- Sprint in the gray area: Ability to navigate ambiguity and drive clarity in complex situations. And even find this energizing!
- Stakeholder influence: Assertive and bold leadership style with the ability to influence within the organizational values framework.
- Ability to travel regularly to company and project meetings as needed for the business (1-2 times per month on average)
What We Bring to the Table
- A fast-paced, energetic environment with passionate people who are leading a movement to bring ethically produced food to the table.
- Competitive pay and benefits (Medical, Dental, Vision, Paid Parental Leave, and weekly lunches, just to name a few).
- Company-wide bonus program; when we succeed together, we celebrate together.
- Generous retirement contributions: 401(k) + 3% Contribution from Day One.
- Free eggs and butter - along with friends and family discounts.
- Fun team SWAG that will make you the talk of the town.
- Professional development opportunities and an amazing team dedicated to your growth.
Who We Are:
Vital Farms, a Certified B Corporation, offers a range of ethically produced foods nationwide. Started on a single farm in Austin, Texas, in 2007, Vital Farms became a national consumer brand that works with over 300 family farms and is the leading U.S. brand of pasture-raised eggs by retail dollar sales. Vital Farms’ products, including shell eggs, butter, hard-boiled eggs, and liquid whole eggs, are sold in over 24,000 stores nationwide. Vital Farms’ ethics are exemplified by its focus on the humane treatment of farm animals and sustainable farming practices. In addition, as a Delaware Public Benefit Corporation, Vital Farms prioritizes the long-term benefits of each of its stakeholders, including farmers and suppliers, customers and consumers, communities and the environment, crew members, and stockholders. In short, we exist to improve the lives of people, animals, and our planet through food.
Next Steps:
Shortly after you complete your application, you'll receive a follow-up email elaborating on any potential next steps in our process. If you don't immediately receive said follow-up email, we would highly encourage you to check your spam filter!
In order to fulfill Vital Farms mission to “bring ethically produced food to the table,” we seek to build teams that leverage diverse perspectives to create a welcoming and innovative environment that is committed to the principles of equal employment opportunities.
To that end, we make employment decisions based on qualifications, merit, and business need. Vital Farms does not discriminate on the basis of race, color, religion, gender and gender identity, sex (including pregnancy, childbirth, lactation and related medical conditions), sexual orientation, marital status, age, national origin, citizenship status, military or veteran status, physical or mental disability, genetic information or any other characteristic protected by applicable law.
Notification to Agencies:
**Vital Farms is not accepting unsolicited third-party recruitment agencies in the hiring process for this role. If you are a potential candidate interested in a role with Vital Farms, please submit an application directly. If you have any questions about the application process or the role itself, please reach out to a member of our Talent Acquisition team at careers@vitalfarms.com .
This job is no longer accepting applications
See open jobs at Vital Farms.See open jobs similar to "Director, Consumer Insights" Manna Tree Partners.