Trade Manager

Vital Farms

Vital Farms

Posted on Friday, May 10, 2024

Finding the right place to grow your career isn’t (over) easy, so we’re here to help by sharing a few reasons why the grass is greener at Vital Farms. We think you’ll appreciate our focus on Conscious Capitalism, which drives business decisions that benefit all our stakeholders (leading to even better business results). You might be drawn to our innovative approach and refusal to settle for the “way things have always been done.” Or you could find it exciting to grow your skills while working for an industry-leading brand. Whether you’re into our values, our brand, or our egg-cellent puns, we hope you’ll join our Crew and help us change the world 108 square feet at a time!

Your Role:

Reporting to the Director of Trade Management, the Trade Manager will be responsible for supporting our Sales crew in all aspects of trade promotion management and optimization. This role will be a key contributor to the sales and finance organization and will be tasked with leading trade reviews for assigned customers, ensuring accurate and complete accruals, guiding Sales on accurate promotional forecasting, and post event analysis to guide sales in optimizing their trade dollars. The perfect person for this role is extremely data-driven with an eye for details, thrives in a fast-paced environment, and has a service mindset.

What You'll Do

  • Guide the sales crew through all stages of the Trade Management process.
  • Coordinate & Maintain Blacksmith TPM and TPO Systems for assigned customers:
    • Guide Sales on Blacksmith TPO scenario planning and what promotions make the most sense to run from a volume, margin, and ROI perspective
    • Guide Sales on Blacksmith TPM process including forecast accuracy, guidance on promo scenarios to run, post event analysis, and general feedback on how to structure promotions for clean reporting and clearing of deductions.
    • Monthly trade reviews with Account Managers covering assigned customers
    • Understand and enforce best-in-class trade management recommendations including naming conventions, delivery vs. performance dates, performance type definitions, and more.
    • Work with accounting on deduction resolution and research to close within 90 days of receipt
    • Release/close fully actualized promotions in TPM for assigned customers
    • Critical partner in annual revenue and trade bottoms-up planning process, including understanding revenue and budget gaps to AOP
  • Create and maintain reporting for sales team:
    • Assisting in the development and reporting of trade management KPI metrics such as retail price point execution, budget over/under spends, contract attachments, forecast accuracy, promotion creation PLT, and more.
    • Assist in the reporting and communication of incremental volume plans to our Demand Planning team and speak to the details of these plans during Demand Reviews.
    • Coordinate, track, and ensure our Sales Crew are submitting committed promotions for approval, and approving promotions of assigned customers.
    • Work jointly with fellow Trade Managers to include post-event analysis details in Power BI and present findings during Sales reviews.
  • Partner with Trade Management team and Sales to ensure the system is maintained:
    • Assist in system maintenance tasks such as new customer setups, OI validation in our ERP system, and uploading consumption actuals
    • Ensure our direct/indirect tables are accurate and maintained
    • Work with Sales to ensure volume plans are complete and updated given new item introductions or discontinuations.
    • Work to establish and communicate recommendations for standard operating procedures (SOPs) as we continue to grow
    • Provide suggestions on future TPM enhancements and test the functionality of enhancements made in TPM over time.

What You Bring to the Table

  • 5+ Years in a CPG, Trade Promotion Management related role.
  • BS/BA in Business Administration, Finance, or related field
  • MS Office skills with Advanced excel skills
  • Well-organized and responsible with an aptitude in problem-solving
  • Excellent verbal and written communication skills
  • Passion for ethical and nutritious food and purpose-driven brands
  • High tolerance for monthly deadlines
  • A team player with high level of dedication
  • Proven experience in sales; experience as a sales analyst in other like roles will be considered a plus
  • Experience in Blacksmith, Netsuite, Spins, IRI, Nielsen, customer portals a plus
  • You can work comfortably under minimal direct supervision; note that your manager will be based remotely.
  • 10-20% travel is required for meetings, company trainings, and events.
  • You are flexible, adaptable, and bring an appropriate sense of urgency to your work.
  • You’re no hero – You know the power of teamwork and celebrate the work of others before your own.
  • You give a sh*t – You believe in acting like an owner and making Vital Farms a place to be proud of.
  • You raise the standards – You know growth can be hard, but you strive to improve yourself and others each day.
  • You can walk in someone else’s boots – You seek to understand other’s viewpoints and think that you get to better answers by sitting on the same side of the table.
  • You don’t walk on eggshells – You’re not afraid to leave the bullsh*t behind and have honest conversations.

What We Bring to the Table

  • A fast-paced, energetic environment with passionate people who are leading a movement to bring ethically produced food to the table.
  • Competitive pay and benefits (Medical, Dental, Vision, Paid Parental Leave, and weekly lunches, just to name a few).
  • Company-wide bonus program; when we succeed together, we celebrate together.
  • Generous retirement contributions: 401(k) + 3% Contribution from Day One.
  • Free eggs and butter - along with friends and family discounts.
  • Fun team SWAG that will make you the talk of the town.
  • Professional development opportunities and an amazing team dedicated to your growth.

Who We Are:

Vital Farms, a Certified B Corporation, offers a range of ethically produced foods nationwide. Started on a single farm in Austin, Texas, in 2007, Vital Farms became a national consumer brand that works with over 300 family farms and is the leading U.S. brand of pasture-raised eggs by retail dollar sales. Vital Farms’ products, including shell eggs, butter, hard-boiled eggs, and liquid whole eggs, are sold in over 24,000 stores nationwide. Vital Farms’ ethics are exemplified by its focus on the humane treatment of farm animals and sustainable farming practices. In addition, as a Delaware Public Benefit Corporation, Vital Farms prioritizes the long-term benefits of each of its stakeholders, including farmers and suppliers, customers and consumers, communities and the environment, crew members, and stockholders. In short, we exist to improve the lives of people, animals, and our planet through food.

Next Steps:
Shortly after you complete your application, you'll receive a follow-up email elaborating on any potential next steps in our process. If you don't immediately receive said follow-up email, we would highly encourage you to check your spam filter!

In order to fulfill Vital Farms mission to “bring ethically produced food to the table,” we seek to build teams that leverage diverse perspectives to create a welcoming and innovative environment that is committed to the principles of equal employment opportunities.

To that end, we make employment decisions based on qualifications, merit, and business need. Vital Farms does not discriminate on the basis of race, color, religion, gender and gender identity, sex (including pregnancy, childbirth, lactation and related medical conditions), sexual orientation, marital status, age, national origin, citizenship status, military or veteran status, physical or mental disability, genetic information or any other characteristic protected by applicable law.

Notification to Agencies:
**Vital Farms is not accepting unsolicited third-party recruitment agencies in the hiring process for this role. If you are a potential candidate interested in a role with Vital Farms, please submit an application directly. If you have any questions about the application process or the role itself, please reach out to a member of our Talent Acquisition team at .