Finding the right place to grow your career isn’t (over) easy, so we’re here to help by sharing a few reasons why the grass is greener at Vital Farms. We think you’ll appreciate our focus on Conscious Capitalism, which drives business decisions that benefit all our stakeholders (leading to even better business results). You might be drawn to our innovative approach and refusal to settle for the “way things have always been done.” Or you could find it exciting to grow your skills while working for an industry-leading brand. Whether you’re into our values, our brand, or our egg-cellent puns, we hope you’ll join our Crew and help us change the world 108 square feet at a time!
At Vital Farms, we are proud of our incredible stakeholders, and the diversity they represent from all areas and communities in which we operate and serve. We view this as a source of strength for us and your job is to help us make it even better.
Your Role:
As the Director of Revenue Growth, you will lead and create RGM capabilities, providing thought leadership and support for Vital Farms around pricing strategy, price/package architecture, bracket pricing, and price change process. You will work closely with Sales, Marketing, and Trade within FP&A. You will combine category, business operational dynamics, and COGs alongside your analytic skills to create the right, sustainable mix for growth. This person will be able to make recommendations that incorporate cross-functional feedback with complex business dynamics to deliver annual company objectives. This person is a blend of research and analytical prowess combined with a highly tuned business perspective.
What You'll Do:
- Reports directly into Vice President of Business Development & Sales Strategy.
- You will work cross functionally with Sales, Marketing, IBP, Finance & Trade to stand-up a new Revenue Management function and develop a new pricing strategy, capability and process.
- Work collaboratively with Director of Trade Management to cascade effective pricing strategies and apply to promotion execution.
- Own and develop the Price, Package Architecture Strategy and approach for the full portfolio of products (Retail and Food Service).
- Work with Sales & FP&A to design meaningful and system generated ROI, KPIs, dashboards, etc..
- Long term assessment of capabilities surrounding systems and operations for the full value chain including bracket pricing and incorporating dock pick-up pricing.
- Collaborate with IBP team to ensure pricing strategy is incorporated into the demand plan and any gaps are solved through the IBP process.
- Work collaboratively with marketing, finance, IBP and other functions to build pricing strategies for new product innovations to include Price, Package Architecture, channel and customer selling stories.
- Understand industry trends and macro trends to maximize revenue generating opportunities.
- Identify, locate and understand how to optimize profit pools within the company, customers and geographic markets.
- Works well with colleagues, fostering a highly productive team that thrives in an environment of teamwork. Actively works to share best practices throughout the organization.
- Thinks in a clear, decisive manner, and reaches independent, reasoned solutions when required.
- Able to navigate consultants and contracts to build capability and understanding.
- Technology Integration: Identify and implement revenue management technologies and software solutions to automate processes, enhance data accuracy, and drive efficiency.
What You Bring to the Table:
- Bachelor’s degree in Finance, Business, etc. with 10+ years of relevant experience
- Previous experience of same role in CPG background with a mix of commercial and financial mindset.
- Established relationships and demonstrated success working cross functionally.
- Ability to create concise, easy to read selling materials based on findings.
- Ability to Lead, Train & Develop Others.
- Strong thought leadership and influencing skills.
- Strong planning and organizational skills along with excellent interpersonal, written/oral communication and presentation skills, including full competence with Microsoft Office.
- Good working knowledge of integration of Spins/Nielsen/Circana/IRI data into systems.
- Master of Excel able to manipulate & create extremely advanced workbooks.
- Demonstrated analytical and critical thinking skills; ability to identify root causes - link strategies and objectives to develop compelling stories and recommended actions.
- Ability to proactively set and lead productive meeting agendas.
- Proven Ability to work independently as well as collaboratively.
- Demonstrated ability to excel in an autonomous, hands-on, fast paced entrepreneurial environment.
- Highly adaptable & resourceful. Pioneering spirit.
- Ability to travel as needed for team meetings, etc. Anticipate 15% Travel.
- You’re no hero – You know the power of teamwork and celebrate the work of others before your own.
- You give a sh*t – You believe in acting like an owner and making Vital Farms a place to be proud of.
- You raise the standards – You know growth can be hard, but you strive to improve yourself and others each day.
- You can walk in someone else’s boots – You seek to understand other’s viewpoints and think that you get to better answers by sitting on the same side of the table.
- You don’t walk on eggshells – You’re not afraid to leave the bullsh*t behind and have honest conversations.
What We Bring to the Table:
- A fast-paced, energetic, remote environment with passionate people who are leading a movement to bring ethically produced food to the table.
- Competitive pay and benefits (Medical, Dental, Vision, and Paid Parental Leave, just to name a few).
- Generous retirement contributions: 401(k) + 3% Contribution from Day 1.
- Free eggs and butter, along with friends and family discounts.
- Fun team SWAG that will make you the talk of the town.
- Professional development opportunities and an amazing team dedicated to your growth.
Who We Are:
Vital Farms, a Certified B Corporation, offers a range of ethically produced foods nationwide. Started on a single farm in Austin, Texas, in 2007, Vital Farms became a national consumer brand that works with 350 family farms and is the leading U.S. brand of pasture-raised eggs by retail dollar sales. Vital Farms’ products, including shell eggs, butter, hard-boiled eggs, and liquid whole eggs, are sold in over 24,000 stores nationwide. Vital Farms’ ethics are exemplified by its focus on the humane treatment of farm animals and sustainable farming practices. In addition, as a Delaware Public Benefit Corporation, Vital Farms prioritizes the long-term benefits of each of its stakeholders, including farmers and suppliers, customers and consumers, communities and the environment, crew members, and stockholders. In short, we exist to improve the lives of people, animals, and our planet through food.
Next Steps:
Shortly after you complete your application, you'll receive a follow-up email elaborating on any potential next steps in our process. If you don't immediately receive said follow-up email, we would highly encourage you to check your spam filter!
In order to fulfill Vital Farms mission to “bring ethically produced food to the table,” we seek to build teams that leverage diverse perspectives to create a welcoming and innovative environment that is committed to the principles of equal employment opportunities.
To that end, we make employment decisions based on qualifications, merit, and business need. Vital Farms does not discriminate on the basis of race, color, religion, gender and gender identity, sex (including pregnancy, childbirth, lactation and related medical conditions), sexual orientation, marital status, age, national origin, citizenship status, military or veteran status, physical or mental disability, genetic information or any other characteristic protected by applicable law.
Notification to Agencies:
**Vital Farms is not accepting unsolicited third-party recruitment agencies in the hiring process for this role. If you are a potential candidate interested in a role with Vital Farms, please submit an application directly. If you have any questions about the application process or the role itself, please reach out to a member of our Talent Acquisition team at careers@vitalfarms.com .